No marketing tactic is more convincing. It's the only marketing tool that generates trial BEFORE purchase. Today's media is cluttered with advertising messages that promise consumers the world. And even when one of those ads breaks through and reaches a consumer, the consumer is still only left with a promise of how a product will taste or how well it will work. Product sampling delivers reality, not just a promise. When a consumer receives a sample they can try it for themselves and see if they like it - without spending their hard-earned money. Over the years, sampling has grown in many directions. It's evolved from direct marketing to newspaper, in-store events and on-line sampling. In fact, the 1999 edition of PROMO magazine's Annual Report of the Promotion Industry reports that product manufacturers invested over $1.01 billion in product sampling programs in 1998.

Why? Because product sampling works. At Sunflower, we've revolutionized the way products are sampled. IN-STORE. We've transformed in-store sampling with branded selling stations, strategic targeting, online results reporting and video recaps. IN-HOME. We've helped newspaper grow tremendously - samples delivered via colorful newspaper bags routinely achieve 90%+ awareness, with accelerated sell-thru following that immense captured audience. INTERNET. And we recently introduced the first vehicle to offer zero waste, every marketer's dream,on-line sampling with vehicles such as FreeSampleClub.com and Site Link Plus. Of course, we'll also be the first to admit that there are some times products shouldn't be sampled. Click here to learn more about when not to sample. To learn more about how product sampling can improve your bottom line, click here.